“Top of the morning to you,” Phil called cheerily. “Your esteemed passenger wants to make an early start, so the boys will have Nike warmed up for you and you can start as soon as you get to the field.”   “It’s mighty good of you to come and fetch me,” Roberta smiled at the president’s son, who had not so many weeks before gone through a series of exciting, dangerous air-adventures with her. But those things were all in the day’s work and belonged to the past; the new day awaited them.   “It isn’t much of a hop, and as Mrs. Pollzoff hasRead More →

“They speak a funny Englishin India. They like words like bamboozle.” I remembered hiswords as my plane started its descent towards Delhi, so theword bamboozle was my one preparation for the rich, noisy,functioning madness of India. I used the   word on occasion,and truth be told, it served me well. To a clerk at a trainstation I said, “I didn’t think the fare would be soexpensive. You’re, not trying to bamboozle me, are you?” Hesmiled and chanted, “No sir! There is no bamboozlementhere. I have quoted   you the correct fare.”This second time to India I knew better what to expectand I knew what IRead More →

That week he gathered his top managers and staff in the Apple auditorium for a rally, followed by a picnic featuring beer and vegan food, to celebrate his new role and the company’s new ads. He was wearing shorts, walking   around the campus barefoot, and had a stubble of beard. “I’ve been back about ten weeks, working really hard,” he said, looking tired but deeply determined. “What we’re trying to do is not highfalutin. We’re trying to get   back to the basics of great products, great marketing, and great distribution. Apple has drifted away from doing the basics really well.” For a fewRead More →

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.   You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough In order to evoke the spirit of Dead Poets Society, Clow and Jobs wanted toRead More →

Woz had already begun thinking about the next version of the machine, so they started calling their current model the Apple I. Jobs and Woz would drive up and down Camino Real trying to get the electronics stores to sell it.   In addition to the fifty sold by the Byte Shop and almost fifty sold to friends, they were building another hundred for retail outlets. Not surprisingly, they had contradictory impulses: Wozniak wanted to sell them for about what it   cost to build them, but Jobs wanted to make a serious profit. Jobs prevailed. He picked a retail price that was about threeRead More →

Years later, when I raised it with him, Gates did not recall being that upset. The purchase of NeXT, he argued, did not really give Apple a new operating system. “Amelio paid a lot for NeXT, and let’s be frank, the NeXT OS was never   really used.” Instead the purchase ended up bringing in Avie Tevanian, who could help the existing Apple operating system evolve so that it eventually incorporated the kernel of the NeXT technology. Gates knew that the deal was   destined to bring Jobs back to power. “But that was a twist of fate,” he said. “What they ended up buyingRead More →

A few weeks later Jobs and his family went to Hawaii for Christmas vacation. Larry Ellison was also there, as he had been the year before. “You know, Larry, I think I’ve found a way for me to get back into Apple and get control of it   without you having to buy it,” Jobs said as they walked along the shore. Ellison recalled, “He explained his strategy, which was getting Apple to buy NeXT, then he would go on the board and be one step away from being CEO.” Ellison thought   that Jobs was missing a key point. “But Steve, there’s one thingRead More →

Apple’s chief technology officer, Ellen Hancock, argued for going with Sun’s UNIX-based Solaris operating system, even though it did not yet have a friendly user interface. Amelio began to favor using, of all things, Microsoft’s Windows   NT, which he felt could be rejiggered on the surface to look and feel just like a Mac while being compatible with the wide range of software available to Windows users. Bill Gates, eager to make a deal, began personally calling Amelio.   There was, of course, one other option. Two years earlier Macworld magazine columnist (and former Apple software evangelist) Guy Kawasaki had published a parody pressRead More →

He was also gloomy in an interview with Tony Perkins and the editors of Red Herring. First, he displayed the “Bad Steve” side of his personality. Soon after Perkins and his colleagues arrived, Jobs slipped out the back door “for a walk,”   and he didn’t return for forty-five minutes. When the magazine’s photographer began taking pictures, he snapped at her sarcastically and made her stop. Perkins later noted, “Manipulation, selfishness, or downright rudeness, we couldn’t figure   out the motivation behind his madness.” When he finally settled down for the interview, he said that even the advent of the web would do little toRead More →

At one point the members of the Pixar animation team were trying to convince Intel to let them make some of its commercials, and Jobs became impatient. During a meeting, in the midst of berating an Intel marketing director, he picked up the phone   and called CEO Andy Grove directly. Grove, still playing mentor, tried to teach Jobs a lesson: He supported his Intel manager. “I stuck by my employee,” he recalled. “Steve doesn’t like to be treated like a supplier.” Grove also played mentor when Jobs proposed that Pixar give Intel suggestions on how to improve the capacity of its processors to renderRead More →